A letter directed to ALL GSMs to wake up and intercept this note before your Dealer/Principal does. Save your ass and read this - NO LIVE BY IT! While these ideas have their variations for what works in your Dealership and Market, such as a specific Sales process...let's go back to basics and think about reality. When you are attending NADA each year, take time to learn at just a few vendor booths and take a course or two...don't worry, you will have plenty of time to have those Martinis and catch the last quarter of the Big Game. Change your conversation from the girls scantily clad at the parts.com booth, to what works in your Dealership. Seem intelligent and you will learn a great deal to get the advantage over your competition. Chances are, most Dealerships are doing the same old thing and wonder why their Sales aren't stronger.
Here, I’ll discuss these “Top 8” areas: Newspapers; Sales Staff; The Connection between Sales and Service; Discounts; Your website; How you Position your Dealership; Surveys; New Technologies. Your same old methods for getting business and retaining it isn't working and most of you AREN'T getting it. So I will briefly touch upon these "Top 8" areas many Dealerships miss. Although there are more or less "areas" that may need attention, this is plenty to get you "thinking" again. Since this is not rocket science, I felt there was no need to write volumes on these "Top 8" areas. Good Luck! Let's start with Reason Number 1: