MarCom Case Studies: Evolution Series Understanding the evolution of design is integral to understanding how best to utilize it. We must consider many factors when presenting design for human consumption. In case study #1, I discuss the evolution of logos, specifically the Bob Lewis Automotive Family logo. A one size fits all approach to their logo just doesn't work, as the Bob Lewis group has used many different media for logo placement. In case study #2, I present why there is a need to revamp and update a corporate website due to the new technologies and industry effects.
Is one logo really enough for all applications?
A website redesign is not to satisfy a Manager's want